The Future of Fitting Rooms at Patagonia

What if in 30 years from now fitting rooms were the centre of the shopping experience? The fitting experience that really addresses customers' needs.

Is this really waterproof or water resistant? Are my boots gonna soak in the heavy rain? How long will it take for them to get dry? Is this model of the sleeping bag good for sleeping in snow or am I gonna freeze to death? I need a jacket that’s gonna work for hot and cold weather. Is this one gonna work?

Test your gear for extreme conditions in a safe controlled environment.

Key Insights:

1. Shoppers who use fitting rooms are over 7 times more likely to buy than customers who do not enter a fitting room at all.
2. If we are assisted in the fitting room, we might buy nearly three times as many products as the unassisted shopper.
3. In-store shoppers who do visit the fitting room are 50% less likely to return items.